A recent IDC report about tablets concludes that Windows tablet sales will only command 10.3% of the market in the next three years. But on the lighter note the market will see an explosion of tablets sold in 3 years time, according to report by 2016. The IDC expects a whopping 282.7 million tablets to be sold. This explosion in the use sage of tablets could be attributed to the cheaper availability of tablets and the improved performance and capabilities of tablets.
However they go on to state that Windows tablets are only expected to grow from a mere 2.9% market share which it has now to 10.3% in 2016. But in terms of actual shipments, Windows tablets will see a 69.2% compound annual growth rate (CAGR), while Apple will see a 20.9% CAGR and Android a 21% CAGR.
While that 69.2% CAGR appears to be impressive on paper, but you need to keep in mind that Microsoft has just started shipping tablets, so it’s very easy for them to be able to rack up these high numbers. In real terms Apple’s 20.9% and Android’s 21% is much more impressive.
Apple will continue to be the dominant player in the field rule for years to come, but their market share will continue to see a gradual erosion in the coming years according to the IDC report. For example Apple in 2012 had around 53.8% of the market, and by 2016 it will have 49.7% of the market according to the report. Interestingly they also state that Android’s market share is likely to suffer from erosion too. For example their market share is expected to fall from 42.7% to 39.7% in 2016.
In conclusion it is not surprising that Apples market share is slowly being eroded, which is largely due to the market becoming an ever more crowded place. However if these 2016 figures turn out to be true for Microsoft then it not good news for Microsoft. It would have clearly demonstrated that the Windows 8 experiment of designing a tablet operating system for PCs as a way to get people used to the tablet interface in order for them to purchase tablets has been a failure.