Microsoft goes into a strategic partnership with Barnes & Noble

Microsoft has decided to go into a strategic partnership with Barnes & Noble to combat the fierceness of the competition from the likes of Amazon and Apple. The new joint venture will concentrate on developing a Nook e-reader application for the new Windows 8 platform. Microsoft will invest $300 million in this venture and Microsoft will own 17.6% of the new company through its investment, the other 82.4% will go to Barnes & Noble.  

The new Nook e-reader application could prove to be a successful competitor to Apples ios ibooks app, if Windows 8 can do well in the new table market.