Mobile carriers were hoping that there would be a 3rd force in terms of competition in the telephone market. But according to a website informationweek.com Nokia’s new brands of Lumia-branded Windows Phones aren’t filling this role, as some of the mobile carriers had expected. Evidence of this comes from Nokia latest quartely report that indicates that the Lumia 800 and 710 have only sold 2 million of these devices compared to five times as many Symbian devices sold since November.
This lackluster performance is due various issue. Firstly these phones have been plagued with various software issues since they were launched, which Nokia have now fixed. Another reason for the lumias poorer performance than expected is that Microsoft and Nokia are not doing nowhere near enough in terms of marketing and promoting their Lumia-branded Windows Phones. Also the Lumia phones don’t seem to be innovative enough. One of the reasons apple have done so well over the years is because until recently they were on the cutting edge of innovation.
Nokia made a big mistake tying itself totally to Windows mobile OS, because its backing a underdog at the moment in an already over crowded mobile OS market. It remains to be seen whether Microsoft and Nokia are able to compete effectively with Android or Apple in the future only time will tell. Nokias best strategy would have been to make produce some Android phones as an insurance policy to cover every eventuality.
