As the Windows 8 launch date gets closer will it be a success or failure just like Windows Vista was a few years go.
As the Windows 8 launch date gets closer will it be a success or failure
Windows 8 is to get “Xbox Windows” Branded Games
According to a tech website called eurogamer Windows 8 is to get “Xbox Windows” Branded Games, the same as the Windows Phone Marketplace has. The new Xbox branded games will also be able to link with Microsoft’s Xbox Live service, offering Gamer score points for earning achievements in the games. These games are likely to be found on it’s new Metro app tile service so keeping the new branded games separate from the Windows live service which also offers games. The first games to get it’s new branding will be Minesweeper, Solitaire and Microsoft Mahjong that will offer up to 50 Gamer scores.
This re branding raises some red flags for game developers, because it invokes thoughts of Microsoft making it a closed platform like that of Microsoft’s Xbox. If Microsoft did decide to make it a closed platform the developers would have to go through extensive certification processes and mandatory features to release their games through the Windows Store, which would be an headache for developer and which could discourage developers from developing for the platform.
Windows 8 comes out in October so be sure to check it out if you intend buying the new OS.
Microsoft announces the launch date for its Windows 8
Microsoft has just announced the launch date for its Windows 8 operating system which is going to be on the 26th of October.
Microsoft is pinning its hopes on the fact that the Windows 8 operating system will also be able to run on the desktop and Arm based tablets, which it hopes it will give it an advantage over other platforms such as Apple and Android, due to the fact that they cannot do that. Also the more integrated and broader eco system that it will have to offer that will include an app style app store, will also allow it to further compete more effectively with the likes of Android and Apple.
Microsoft have also gone that extra step in other ways to make sure that they can compete successfully by introducing a family of it’s own branded tablets called the Surface family of tablets.
However after they were launched by the chief executive Steve Ballmer, Steve Ballmer has since took the opportunity to reassure his company’s hardware partners, describing Surface as “a design point” that would have a place within a “broad Windows ecosystem”.
Whatever the case, investors seem positive about the companies future prospects.
Colin Gillis, senior technology analyst at BGC Partners told the BBC”Microsoft’s stock is up 17% since the start of the year in part because of anticipation for Windows 8 and Surface,” .
“We’re also still seeing nearly one million PCs sold worldwide a day so that’s a sizeable marketplace for them.” Source BBC
However in reality whether it can compete successfully against the likes of the iPad, Amazon’s Kindle Fire and the likes of the Android Nexus 7 which has had positive reviews will depend on a number of factors such as user experience, App availability etc, only time will tell who will be able to take a large slice of the cake.
Nokia announces it has started rolling out a software update for it’s Lumia phone range
Microsoft has showcased a family of Windows 8 powered tablet computers
Microsoft last Monday night showcased a family of it’s first own branded Windows 8 powered tablet computers at a presentation in Los Angeles.
Microsoft executives said at the event that: ”The Surface tablet comes in two flavours. There are consumer-targeted slates powered by an Nvidia Tegra processor and running Windows RT, Microsoft’s first OS designed for devices using ARM-based chips, and there’s also a “professional” version of the tablet for content creators that uses an Intel Core i5 chip and runs the x86-optimised flavour of Windows 8 for mobile devices”. ”The new tablets include a “kickstand” for viewing content, as well as a cover that also doubles as a keyboard and touchpad for content creation. A version of the tablet will include a “TypeCover” designed to replicate a full-size keyboard”.
Microsoft chief executive, Steve Ballmer , said ”that the company had set out to work with OEMs, but also has a history of designing its own hardware to showcase the best designs”. Ballmer also used the Microsoft keyboard, Mouse, and the Xbox game console and Xbox Kinect sensor accessory as examples”.
The two versions will have different amounts of memory, the Arm powered version will come with either 32 GB or 64 GB of memory while the Intel Core version will come with either 64GB or 128 GB of memory. The Intel Core version will also come with a slightly higher resolution screen. Size wise the Intel Core version is slightly thinker at 13.5 mm vs 9.3 mm for the Arm version, this is due to the extra room needed to accommodate the Intel Core Ivy Bridge i5 processor. It’s also the heaviest of the two models weighing 903 grams (almost two pounds) vs 676 grams (1.5lbs) for the other model. The Intel Core version will also come with a larger battery too offering 42 Watt-hours in total capacity vs a battery offering 31.5 W-hs for the Arm powered version.
All models will come with hdmi output, other features will include twin cameras, stereo speakers and dual microphones that are most suited to work with Microsoft owned Skype.
These tablets will also come with a case made out of VaporMg, which is a magnesium alloy, which will be very strong and light that will have magnets embedded into it to help secure the case shut. This case will also be able to perform the function of a kickstand for the device.
The Intel Core version will be released 3 months after the Arm version is released and it will be priced at a similar price to other ultra books, so making it the more expensive of the two versions. However no official announcement has been made by Microsoft regarding the release date. But it is expected to be released in the Autumn along side the release of Windows 8 which is due in October.
For Microsoft to be able to effectively compete with the iPad, which they need to do to fully succeed, they will have to compete with Apple on a number of levels, firstly they will need to offer as many useful apps as Apple does, because that is what the iPad is about. Secondly they will need to offer a similar iOS experience to what Apple offers, which is very user friendly, smooth, highly polished and highly integrated. I cannot see Microsoft being able to compete on this playing field for the immediate future. These tablets maybe be able to out match the iPad on functionality, but as history has told us its not functionality that is the most important factor, when the man in the street looking for a tablet pc.
Windows Marketplace now has over 100,000 apps
The Windows phone Marketplace has now exceeded 100,000 apps after just 20 months. An article on a website called All About Windows Phone states that on June 3rd 2012 the Windows phone Marketplace has exactly 100,145 applications, this total includes all the applications that have ever been sent to the Marketplace. Applications that were and are only offered on a regional bases were also included. The site went on to say that Applications that were released and discontinued for whatever reason where also added to the total.
The Windows phone Marketplace now seems to be growing at a rapid rate of over 300 apps per day on average. If the store keeps growing at this rate it will not be too long before it becomes a credible challenger to Android and IOS. Android actually had less apps than Microsoft when their store was at the same point in history, Android took as long as 24 months to get to 100,00 apps. However its worth pointing out that the App store only took 16 months to achieve 100,000 applications.
The most popular category within the Windows phone Marketplace according to AAWP is Entertainment, which has a total of 18,867 apps and the average price of an app was $0.99.
The steady growth of the Windows Mobile OS is promising. If Microsoft can play their cards right, it has the opportunity to become a formidable player in the mobile tech world of the future.
Windows 8 to be a rebirth of the OS
The boss of Microsoft Steve Ballmer speaking at the Seoul Digital Forum, has said: “It’s really, in some senses, a dawning of the rebirth of MS Windows. It’s certainly the most important piece of work we’ve done.”
Windows 8 is expected to be launched in October. Microsoft has been steadily loosing ground over the last few years, while the competition such as Apple have been gaining in popularity.
Windows 8 will be more of a radical departure from previous versions in an attempt to capture peoples imagination. It will get a app store and it will be integrated with Microsoft’s SkyDrive cloud computing service, which will be similar to Apple’s cloud based backup service.
Steve Ballmer goes on to state that next year Windows 8 could have up to 500 million users, which will give incentives for device makers and app builders to move over to the OS.
Whether his predictions will happen remains to be seen.
Microsoft goes into a strategic partnership with Barnes & Noble
Microsoft has decided to go into a strategic partnership with Barnes & Noble to combat the fierceness of the competition from the likes of Amazon and Apple. The new joint venture will concentrate on developing a Nook e-reader application for the new Windows 8 platform. Microsoft will invest $300 million in this venture and Microsoft will own 17.6% of the new company through its investment, the other 82.4% will go to Barnes & Noble.
The new Nook e-reader application could prove to be a successful competitor to Apples ios ibooks app, if Windows 8 can do well in the new table market.
The new windows phone made by Nokia not doing as well as expected
Mobile carriers were hoping that there would be a 3rd force in terms of competition in the telephone market. But according to a website informationweek.com Nokia’s new brands of Lumia-branded Windows Phones aren’t filling this role, as some of the mobile carriers had expected. Evidence of this comes from Nokia latest quartely report that indicates that the Lumia 800 and 710 have only sold 2 million of these devices compared to five times as many Symbian devices sold since November.
This lackluster performance is due various issue. Firstly these phones have been plagued with various software issues since they were launched, which Nokia have now fixed. Another reason for the lumias poorer performance than expected is that Microsoft and Nokia are not doing nowhere near enough in terms of marketing and promoting their Lumia-branded Windows Phones. Also the Lumia phones don’t seem to be innovative enough. One of the reasons apple have done so well over the years is because until recently they were on the cutting edge of innovation.
Nokia made a big mistake tying itself totally to Windows mobile OS, because its backing a underdog at the moment in an already over crowded mobile OS market. It remains to be seen whether Microsoft and Nokia are able to compete effectively with Android or Apple in the future only time will tell. Nokias best strategy would have been to make produce some Android phones as an insurance policy to cover every eventuality.