Facebook is preparing to go public Friday.  This could raise as much as $16bn (£10bn).  Bankers had to release 25% more shares due to the shear demand for them, this will push the initial public offering (IPO) stock price even higher so protentially valuing the company at $104bn after its flotation.

This will prove to be one of the biggest flotations that wall street has ever known, dwarfing Googles flotation in 2004, which raised a mere $1.9bn.

Commentators are asking whether Facebook can continue the momentum of growth it has previously enjoyed, due to a number of challenges that are emerging. The first potential problem comes from the fact that facebook is unable to make money out of mobile users who are growing day by day. Facebook also faces an increasing problem with advertisers becoming disgruntled with Facebooks restrictive policies in ways in which adverts can be displayed on Facebook, the evidence of this comes from General Motors who recently opted to pull its $10m (£6.3m) advertising contract with Facebook, who said their ad was not making enough of an impact, due to the way the is displayed on Facebook.  Its evident in order for Facebook to continue its growth in the future it needs to adapt on a number of fronts, whether it can pull it off only time will tell.